Apr 13, 2009 0
Jacek Utko: Can design save the newspaper?
This is very insightful talk by Jacek Utko, newspaper designer-former architect. My favorite hook is ” give power to designer”.Though it is a little to do with architect, it gives some insight. Check it out.
Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might. Newspaper designer Jacek Utko suggests that it’s time for a fresh, top-to-bottom rethink of the newspaper. (At this point, why not try it?) In his work, he’s proved that good design can help readers reconnect with newspapers. A former architect, Utko took on the job of redesigning several newspapers in former Soviet Bloc nations, starting from basic principles. He worked closely with newspaper executives to figure out the business goals of their papers, and then radically reformatted the product to fit those goals. (And he wasn’t afraid to break a few grids in the process.) Read the rest of this entry »
